We create AI-native websites and agents.
We build modern websites powered by AI — helping businesses launch faster, automate more, and create better digital experiences.
Ranking got you traffic. Being readable gets you recommended.
Your customer used to get ten blue links and pick one. Now they ask an assistant and get a single answer naming two or three businesses. Page one doesn't help if ChatGPT, Copilot or Gemini can't read your pages, verify who you are, or reach your live information — and it is escalating fast. Assistants no longer just name businesses; they describe them, use their data, and have started buying on a customer's behalf. There are four ways AI now reaches a business, and most websites are ready for none of them.
Crawlable HTML, an identity it can verify, nothing important trapped in a PDF, an image or a script that never runs. Fail here and the other three are irrelevant.
If your prices, services and terms aren't marked up, the assistant paraphrases from whatever it can find. The description customers hear should be yours, not a guess.
Availability, stock and quotes exposed as something an agent can query rather than merely mention. MCP made that a standard instead of a custom integration per assistant.
Agentic checkout is live at OpenAI and Stripe. When an agent buys for someone, it needs your price, stock, terms and checkout in a form it can read. Almost nobody is ready.
What we're doing about it. Every site we build is scored against those four pillars before it ships. We've published the whole rubric — every check, every weight — as the AI Visibility Toolkit, with a free checker anyone can run against a page.
Two ways in: a new site built AI-native from the ground up, or an upgrade that makes the site you already have readable to assistants.
New and refreshed websites designed for people, search engines and AI assistants.
Improve how ChatGPT, Copilot and Gemini discover and describe your business.
Ellie O'Collins
Founder & Creative Director
Virtual Planet Pty Ltd
Sixteen years leading digital and web innovation across more than 500 web projects for service businesses, agencies and SaaS companies.
I've spent the past year transitioning Virtual Planet into an AI-aligned innovation studio — combining our deep digital experience with new capabilities in Azure AI and intelligent automation.
Today, my work sits at the intersection of:
My goal is to bring the same creativity and technical depth that shaped those 500+ web projects into a new generation of AI-powered solutions — helping businesses innovate responsibly, automate intelligently and scale with confidence.
Driven by the intersection of creativity, engineering and intelligence design, I'm focused on enabling organisations to adopt AI in a practical, human-centred and strategically meaningful way.
A site built so assistants can do all four things: find it, describe it correctly, use its live information and complete an action against it. Not a normal website with a chatbot bolted on the corner.
Nobody can promise that. Assistants decide what to cite and we don't control them. What we can do is remove the reasons an assistant can't use you — content it can't read, an identity it can't verify, facts it can't find. That improves the odds; it isn't a guarantee.
SEO asks whether search engines can rank you. This asks whether AI can find you, describe you correctly, use your services and buy from you. Clean structure helps both, but the last two pillars have no equivalent in an SEO audit.
AI visibility work has published pricing: a full-site audit and fix pack is US$149, or US$749 for large sites — every check and weight is published in the toolkit. Websites are quoted per project, because the number depends on how many pages, which platform, and how much content needs restructuring rather than moving. Tell us the shape of it and you'll get a real number rather than a range.
Yes, and you should. The rubric we score against is published in full as the AI Visibility Toolkit, with a free checker you can run on any page before you talk to us.
Yes. The site, the content, the markup and the data are yours. Nothing is rented from us and there's no platform to stay subscribed to.
They're built in our lab, and some of them quietly run our own sites.
